Researcher Matt Watson has decoded the formula for building an innovative culture. Over the last century, the average lifespan of a company has moved from 60 to under 18 years. That timeline is shrinking each day. Society and markets transform rapidly, technology has significantly increased that rate of change. New ideas, products, and strategies have become the lynchpin at keeping companies afloat. Company visions, buzzwords, and jargon all call for innovation. However, these same institutions design barriers that inherently limit creativity.

This transformational read explains the need for innovation in all organizations and the unfortunate state of creativity in Corporate America. After laying the groundwork, the reader will diagnose how their organization hinders and empowers novel ideas. Matt then describes the best practices for enabling innovation at work. Applying modern-day successes and epic fails, he paints a clear picture of the ideal work culture. Finally, the reader will walk away with a game plan on how to pivot their organization and become a facilitator of innovation. Free on Kindle.