In this how to guide about increasing user engagement on Twitter, Jamie starts with an exploration of the problem of building Twitter community in the context of a larger social media landscape, followed by a general review of Twitter analytics. She then explores 21 strategies that fall across 5 major themes: follow the right accounts, content creation, ‘behind the scenes’ of owning an account, creating a Power 10 Group, and housekeeping. Each strategy lists suggested free online tools, step-by-step instructions, and estimated time commitment. In order to get the most out of the book, Jamie concludes with recommendations on strategies based on level of time commitment and a list of descriptions of all free online tools mentioned. $0.99 on Kindle.