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The Complete Guide to Public Relations for SMEs

December 10, 2024 By

The Complete Guide to Public Relations for Small to Medium-Sized Enterprises

Are you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand’s story and engage with your audience? If so, this book is written for you. Discover the power of public relations with this comprehensive guide to effective public relations, tailored to help you to grow your business and build your brand and profile.

“The Complete Guide to Public Relations for SMEs” demystifies the concept of public relations and highlights its critical importance in the digital age. From understanding the evolving public relations landscape to establishing a strong brand identity, this book covers everything in depth. With insights into the unique challenges faced by SMEs, practical strategies, and real-life case studies, this guide will empower you with the knowledge and tools you need to elevate your business.

Imagine your brand gaining the recognition it deserves, fostering trust, and improving your bottom line. With chapters dedicated to developing targeted public relations strategies, leveraging the power of social media, and creating compelling content, success is within your grasp. Learn to develop and implement realistic public relations goals, measure success, and adjust strategies based on detailed feedback, ensuring your efforts deliver tangible results.

Discover the synergy between public relations, marketing, and advertising, and how these elements should be used in unison to amplify your message. Gain insights into building relationships with journalists, writing impactful media releases, and utilising visual and multimedia content to captivate your audience.

Don’t let your small to medium-sized enterprise remain in the shadows. Embrace the proven practices, actionable insights, and cutting-edge technology detailed in this comprehensive guide. “The Complete Guide to Public Relations for SMEs” is your roadmap to building a prominent and trustworthy brand. Your journey to mastering the art of public relations begins here! $4.99 on Kindle.

Filed Under: Business & Investing, Featured, Hot Books, Non Fiction Tagged With: business, PR, public relations

Free: Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis

February 17, 2020 By eReader Nation

What do you do when the Mayor is on line one, and CNN is on line two? If you’re a ‘Leader Under Fire,’ speed kills careers.

Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.

The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.

We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way. Free on Kindle.

Filed Under: Featured, In the Spotlight, Non Fiction Tagged With: crisismanagement, kindle books, no, PR, PRcrisistraining, publicrelations

Fennomenal PR: From Obscurity to Omnipresence

December 20, 2018 By Editor

77% CEOs say PR increases sales – The Value of Corporate Reputation Survey

“Fennomenal PR”, #1 Amazon Best-Selling Book in multiple categories such as Public Relations, Media & Communication, and Business Consulting, is based on the principle of Omnipresence Marketing that help your company amplify brand message, maintain good reputation, sell more with ease and accelerate growth!

This book is written for entrepreneurs, business owners, managers, communications pros, marketing & salespeople in both B2B and B2C business who want to take the most out of public relations.

It features hundreds of case studies of companies, quotes of media outlets, study results of research institutions. Anton details hundreds of PR rookie mistakes to avoid! $0.99 on Kindle.