There are four major catalysts for building a sustainable innovation strategy: Company Culture, Mindsets, Teams and Tools. Imagine a rope; it’s made up of many individual strands, one strand is not strong enough to lift something up, but the more stands that are interwoven, the stronger the rope. In the same way, as you intertwine and implement these four catalysts you have something which can elevate your business to the next level, otherwise; snap! Ultimately this book will show you how to build up each of the four catalysts, so as to create successful and sustainable innovation within an organisation and your everyday life. Learn the meaning of innovation and why it’s critical to success. Discover how to become an innovative thinker and how to innovate a company as a whole. Free on Kindle.